Best product in the UK!

3rd May 2024

Our Topside and Cheddar Burgers won the top award at this year’s Smithfield Awards, announced at Butcher’s Hall in London recently.

The burgers won the Diamond award for ‘Best Burger’, a huge accolade in itself, before going on to win the Platinum Award for Best Product overall, at the awards organised annually by the Q Guild Butchers, and widely recognised as the meat trade’s most high profile and challenging product evaluation.

The Smithfield Awards have run for more than 30 years and recognise and reward the UK’s finest craft butchery products including sausages, bacon, burgers, steak, game products, BBQ products and more.

Products are awarded a Bronze, Silver, or Gold Award by a panel of independent industry judges, with all Gold products in each category then pitched against each for the category champion Diamond Award.

The prestigious Smithfield Platinum Award 2024, and overall, winner is chosen from a shortlist of Diamond Award winners, and this year was judged on the morning of the awards by renowned Irish butcher Pat Whelan.

Pat described Cranston’s burger as inspiring and said: “The most interesting thing is that it’s made with topside of beef, and you’re not expecting it.

“It’s a great example of sustainability by using whole carcass butchery and elevating different cuts to make them relevant.

“It’s inspiring in its own way, and is an unbelievable result from using Topside of Beef. It’s a product that will appeal to a lot of people – for me, it’s a stand-out product.”

Our Best Smoked Streaky Bacon was also awarded Gold status at the awards, while our Spicy Lamb King Kebab and Cumberland Sausage with Mr Vikki’s Mango Chutney were awarded Silver.

Our Senior Area Retail manager, Peter Potts, said; “It’s fantastic to win with our Topside and Cheddar Burger – it’s one of our hero products as we go through the summer and it’s one of the products our customers really love. It started out as a summer only product and due to its popularity, we now sell it all year round.

“It’s great to be recognised in an award ceremony like this. We know it’s a massive achievement to win in a category but to also win the Platinum award is just fantastic.

“It’s great for the teams that make it and the teams that serve it. It’s not a complicated product but the simplicity of it speaks volumes. We use good cheddar, a good local chutney and beef from our local farm which wins out in the end.”

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