Say hello to Cranstons management team

4th August 2021

Here at Cranstons we are entering a new phase is the development of the business.

Roger and Philip Cranston who continue to own the company and who will continue to work in Director roles are planning to have more time out from the business. They are handing over the day to day running of Cranstons to their experienced management team led by Martin Jones .

Philip Cranston said ‘The last 16 months of trading throughout an extremely challenging pandemic has really highlighted the high performance and commitment of the whole Cranstons team. We are very proud of how everyone throughout the business has worked together to serve our communities in challenging times.

‘’Roger and I feel the time is now right to take more time out from the business, leaving it in the capable hands of Martin and our senior management team who collectively have a huge wealth of experience and share our passion for serving the best local produce.’’

Cranstons was established in 1914 and for many years traded in Kirkoswald under Roger and Philip’s Great Uncle Stan Cranston and then Parents Jimmy and Bunty’s guiding hands. Together Roger and Philip have overseen the expansion onto the high street, the development of the Ullswater Rd production site and most recently the successful evolution to bigger local produce food halls

Philip Cranston will move to a ‘Chairman’ position and focus on the business strategy for the future, looking at business growth opportunities including potential new food hall sites, digital shop development and product opportunities. Roger Cranston will continue to focus on the meat side of the business but will focus on passing on his knowledge to ensure Cranstons maintain their respected relationships with local farmers and renowned product quality.

Martin Jones who has worked for Cranstons for over 30 years joining as an apprentice and progressing to shop manager then food hall manager, retail director and Deputy Managing Director will now oversee the day to day operation of the business as Cranstons Managing Director.

Mel Wilson has been promoted to Business Resources Director responsible for the finances, human resources and business systems at senior level and David Law has been promoted to Production Director responsible for the production unit, health & safety and transport at senior level.

The directors will be supported by Business Development & Marketing Manager Jane Silburn who is responsible for identifying and developing new business opportunities along with expanding brand awareness and Peter Potts who has been promoted to Retail Area Manager responsible for the entire retail division up to senior level.

Martin Jones, Managing Director said ‘’the whole management team is really excited about the future. Our overall goal is to continue to differentiate Cranstons from the generic supermarket shopping experience, we want people to feel good about coming to Cranston’s. Achieving that is all about our brilliantly skilled teams and our exciting bespoke products. I am confident that this experienced and dedicated management team will continue to grow and develop Cranstons.’’